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I help Beverage Directors and other buyers of wine & spirits tap into cellars and collections of the fine & rare, elevating their own lists and expressing their individual character through unique bottlings that deliver experiences of flavor and place.
Large corporations dominate the alcohol industry and we believe that independent producers put quality first and deliver a more honest and satisfying drink. Sustainability at all levels is essential so that these traditions of imbibng the 'water of life' persist through all the distractions and roadblocks they face.
It sounds like you are forgetting why we make and share alcohol and that is to celebrate and be social beings. Alcohol is not a series of factoids and a linear ranking where there is somewhere a "best". Ultimately, it is people helping people be people and losing sight of that to price fetishization or hoarding collections does a disservice to all parties.